Degree Name
MA (Master of Arts)
Program
Communication, Professional
Date of Award
8-2004
Committee Chair or Co-Chairs
John M. King, Kelly A. Dorgan
Committee Members
James E. Florence
Abstract
Today, mammography screening is the best method of detection for breast cancer, yet many women have never been screened and underprivileged, minority and rural women have lower screening rates then other populations. The purpose of this study, through individual interviews(N=88), was to understand the cues that women perceive to have received spurring them to participate in mammogram screening. The Health Belief Model guided this research. Media influence, Health Care Practitioner recommendation, social networks, and symptoms were the cues to action explored in this research prompting compliance to mammography screening. All four of these cues were found to influence women in screening behaviors. Family history emerged as a major overarching category as well as various cross categorical and emergent subcategories. This research provides support for the Health Belief Model and by exploring the data qualitatively, provides evidences for further research in communication cues to action prompting mammogram screening.
Document Type
Thesis - unrestricted
Recommended Citation
McNeill, Kathryn Bond, "Communication Cues to Action Prompting Central Appalachian Women to have a Mammogram." (2004). Electronic Theses and Dissertations. Paper 902. https://dc.etsu.edu/etd/902
Copyright
Copyright by the authors.