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MA (Master of Arts)
Date of Award
Committee Chair or Co-Chairs
John M. King
Michael McKinney, Patricia Burant
This study examined how images of people of different genders and ethnicities were represented on Fortune Global 500 website front-screens. The front-screens produced 975 images of men and women. The images were analyzed using frequency counts and a six-point Body Index Scale.
A major finding was that images of Caucasians dominated Fortune Global 500 front-screens. Caucasians represented 66.3 percent of the total images.
Another major finding was that images of men were depicted more frequently than images of women on Fortune Global 500 website front-screens. Images of men comprised 51.9 percent of the total iamges, whereas images of women accounted for 48.1 percent of the images.
The face-ism theory, which asserts that images of men and Caucasians are cropped to emphasize their intellect and dominance and images of women and people of minority ethnicities are cropped placing emphasis on their bodies, was not supported in this study.
Thesis - Campus Only
Dishner, Adriane Nicole, "Images of Gender and Ethnicity on Fortune Global 500 Company Websites." (2003). Electronic Theses and Dissertations. Paper 751. http://dc.etsu.edu/etd/751
Copyright by the authors.