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Degree Name

MA (Master of Arts)

Program

Communication, Professional

Date of Award

5-2003

Committee Chair or Co-Chairs

John M. King

Committee Members

Michael McKinney, Patricia Burant

Abstract

This study examined how images of people of different genders and ethnicities were represented on Fortune Global 500 website front-screens. The front-screens produced 975 images of men and women. The images were analyzed using frequency counts and a six-point Body Index Scale.

A major finding was that images of Caucasians dominated Fortune Global 500 front-screens. Caucasians represented 66.3 percent of the total images.

Another major finding was that images of men were depicted more frequently than images of women on Fortune Global 500 website front-screens. Images of men comprised 51.9 percent of the total iamges, whereas images of women accounted for 48.1 percent of the images.

The face-ism theory, which asserts that images of men and Caucasians are cropped to emphasize their intellect and dominance and images of women and people of minority ethnicities are cropped placing emphasis on their bodies, was not supported in this study.

Document Type

Thesis - Campus Only

Copyright

Copyright by the authors.

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