Degree Name
MA (Master of Arts)
Program
Communication, Professional
Date of Award
12-2013
Committee Chair or Co-Chairs
Stephen W. Marshall
Committee Members
Andrew F. Herrmann, Beichen Liang
Abstract
China is one of the largest and most promising markets for new global business ventures. This exploratory research investigates the current news-related themes regarding business in China by comparing news originating from eastern countries to western countries. This study applied agenda-setting and framing theoretical frameworks. A mixed-method approach of both qualitative and quantitative content analyses was used to generate key themes and their related concepts. The results indicate some thematic similarities as well as differences in agenda and news framing between eastern and western news samples. This exploratory study contributes to agenda-setting and framing literature as well as by creating a media agenda benchmark for future agenda-setting studies focused doing business in China.
Document Type
Thesis - unrestricted
Recommended Citation
Li, Xueyi, "Framing of Business in China: East vs. West" (2013). Electronic Theses and Dissertations. Paper 2276. https://dc.etsu.edu/etd/2276
Copyright
Copyright by the authors.
Included in
Business and Corporate Communications Commons, Chinese Studies Commons, Mass Communication Commons