Honors Program

University Honors

Date of Award

5-2022

Thesis Professor(s)

Anca Traian

Thesis Professor Department

Economics and Finance

Thesis Reader(s)

William Trainor

Abstract

A new paradigm in investing has been created where people have easier access than ever to invest in the stock market from the convenience of their phones. Through zero-commission trading apps, like Robinhood, less starting capital is required. This research is used to investigate the relationship between the frequency of social media mentions on Twitter and a particular stock’s volatility. This will be done using the qualitative data analyzing tool AtlasTi to calculate the frequency in which a particular stock ticker is mentioned on Twitter during trading hours. The volatility of the stock will be calculated using data from Yahoo! Finance. Using a panel data analysis, our evaluation reveals that there is a statistically significant relationship between the number of Tweets both one and two days before and the volatility of the stock based on percent change. Additionally, there is a statistically significant relationship between the number of Tweets the day before and the volatility of the stock based on volume traded. It is intended that our research will aid future investors when making decisions on how to invest in assets heavily mentioned on social media.

Publisher

East Tennessee State University

Document Type

Honors Thesis - Open Access

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Copyright

Copyright by the authors.

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