Honors Program

University Honors

Date of Award

5-2015

Thesis Professor(s)

Kelly Price-Rhea

Thesis Professor Department

Management and Marketing

Thesis Reader(s)

Joy Wachs, Dana Harrison

Abstract

The purpose of this research is to show how Performance Solutions Group, LLC can effectively use segmentation marketing both in their current market and in expansion. The goal is to find a solution and suggest changes that should be made to the marketing team at Performance Solutions Group. This research was completed by looking at how segmentation marketing is used in broad industries currently and investigating how Performance Solutions Group can use it in their company. This case study shows that segmentation marketing is an effective way for Performance Solutions Group to market its services.

Document Type

Honors Thesis - Open Access

Copyright

Copyright by the authors.

Included in

Marketing Commons

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