Honors Program

Midway Honors, Honors in Business

Date of Award

5-2014

Thesis Professor(s)

Phillip Miller

Thesis Professor Department

Management and Marketing

Thesis Reader(s)

Phillip Miller, Karen Kornweibel, W. Edward Stead

Abstract

This research is a case study based on an entrepreneurship located in Henderson, Kentucky called HorseFeathers Gifts. HorseFeathers Gifts supplies handmade, vintage-inspired jewelry and accessories to customers all over the world. The case study documents the path taken by HorseFeathers Gifts’ owners, showing exactly how the entrepreneurship reached the successful position that it currently holds. Based on the case studies available and a review of the literature, it is apparent that no other case studies like this one exist. Information for this case was gathered by interviewing both owners of HorseFeathers Gifts. The interviews helped me to learn about the business’ story from the day it was first engendered until the present day. This case study displays the business’ processes, successes, and failures, and ultimately gives struggling or aspiring entrepreneurs advice on how to better their own chances of business survival.

Document Type

Honors Thesis - Open Access

Copyright

Copyright by the authors.

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