Title
The Evolution of Ford Motor Company’s Green Marketing Strategy
Document Type
Presentation
Publication Date
5-1-2012
Location
Murfreesboro, TN
Citation Information
Mitchell, Lorianne D.; and Harrison, Dana. 2012. The Evolution of Ford Motor Company’s Green Marketing Strategy. 2nd Annual Joint Conference of the Management Faculty of Color Association and the Marketing Ethnic Faculty Association (MFCA-MEFA), Murfreesboro, TN.
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