I am the Message, am I not?: Personal Branding and Secondary Orality on the Internet
New media technologies (NMT) demand we ask new questions connecting communication theory and media ecology. Despite McLuhan’s famous statement “The medium is the message,” most communication scholarship in new media continues to examine the messages, rather than how the medium and their outlets Facebook, Twitter, LinkedIn, Skype, etc. transform communicative activity and meanings. This panel will address current conceptions of communication theory and media ecology, while proposing future directions for both research and theory.
Herrmann, Andrew F.. 2012. I am the Message, am I not?: Personal Branding and Secondary Orality on the Internet. Paper presentation. Central States Communication Association Convention, Cleveland, OH. http://www.csca-net.org/aws/CSCA/asset_manager/get_file/43934