A Multi-Attribute Approach to Understanding Image of a Theme Park: The Case of Santapark in Lapland
This study investigates the image of a theme park by determining the relative importance of factors tourists rely on in their evaluations of a theme park and their assessments of that theme park in satisfying these motives. The analytical framework of the importance- performance technique is used in analyzing the data. The SantaPark in Rovaniemi, Finland serves as the study setting. Study results and their implications are discussed.
Haahti, Antti; and Yavas, Ugur. 2004. A Multi-Attribute Approach to Understanding Image of a Theme Park: The Case of Santapark in Lapland. European Business Review. Vol.16(4). 390-397. https://doi.org/10.1108/09555340410547026 ISSN: 0955-534X