Title

A Multi-Attribute Approach to Understanding Image of a Theme Park: The Case of Santapark in Lapland

Document Type

Article

Publication Date

8-1-2004

Description

This study investigates the image of a theme park by determining the relative importance of factors tourists rely on in their evaluations of a theme park and their assessments of that theme park in satisfying these motives. The analytical framework of the importance- performance technique is used in analyzing the data. The SantaPark in Rovaniemi, Finland serves as the study setting. Study results and their implications are discussed.

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