Title
Monetary Donations to Charitable Organizations
Document Type
Article
Publication Date
2-6-2008
Description
This article reports a study which compared current donors, lapsed donors, and nondonors to the American Cancer Society in terms of their demographic characteristics, donation motives, likelihood with which these motives would be satisfied as a result of donating to a charitable organization, and the level of concern expressed regarding a variety of health issues. Results and implications of the study are discussed.
Citation Information
Riecken, Glen; and Yavas, Ugur. 2008. Monetary Donations to Charitable Organizations. Services Marketing Quarterly. Vol.29(2). 67-78. https://doi.org/10.1300/J396v29n02_04 ISSN: 1533-2969