Title

Who Uses Prepared Foods? Psychographic and Demographic Correlates

Document Type

Book Contribution

Publication Date

1-1-2015

Description

Consumption of prepared foods is increasing dramatically. A more harried lifestyle, the changing role of women --and men, the advancement of household appliances, and improvements in food processing technology have all played significant roles in this increase. This study identifies prepared food users and non-users and compares their psychographic and demographic profiles. Study results are presented and implications drawn from the results are discussed.

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