Title

Shopping Deliberateness in a Developing Country: An Empirical Study

Document Type

Book Contribution

Publication Date

1-1-2015

Description

This study used personal interviews with Turkish female grocery shoppers to determine their shopping behaviors and attitudes. The sample was divided into two groups: deliberate and nondeliberate shoppers. The two groups were then compared in terms of their sociodemographic characteristics, importance placed on patronage motives, purchase location of selected grocery products, and their attitudinal orientations. Results are outlined and implications discussed.

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