Aspects of Outshopping: Insights from a European Country
This study extends outshopping knowledge from North America to Europe. Outshoppers and non-outshoppers in a Finnish town are compared in terms of socioeconomic and demographic characteristics, importance of shopping area choice attributes, perceptions of the local trading area, and purchase localities of products. Implications are drawn and comparisons of results are made to general findings from North America.
Riecken, Glen; Yavas, Ugur; and Haahti, Antti, "Aspects of Outshopping: Insights from a European Country" (2015). ETSU Faculty Works. 584.