Degree Name

MA (Master of Arts)

Program

Communication, Professional

Date of Award

12-2017

Committee Chair or Co-Chairs

Andrew Herrmann

Committee Members

Amber Kinser, Teresa Haynes

Abstract

The intent of this thesis was to test the feasibility of constructing performance-for-development narrative using a constructive logic approach. I created an equation which expressed the sum of non-human-elements as the sum of a narrative with each element serving as a variable. I used a review of persuasion literature to provide insight into the selection and manipulation of each variable. I provided my family as a hypothetical example and used my knowledge of their preferences and communication styles in conjunction with the literature and the equation to craft a narrative which might increase pro-school attitudes in other families like my own. I found that there exists a narrative comprised of only non-human elements that are likely to yield change in an audience given a specific situation, and that a constructive logic approach can be used to craft performance-for-development narrative.

Document Type

Thesis - Open Access

Copyright

Copyright by the authors.