MA (Master of Arts)
Date of Award
Committee Chair or Co-Chairs
Stephen Marshall, Kelly Price-Rhea
This research study examined what the motivations and consequences of self-disclosure on Instagram were as well as its correlation with Impression Management Theory. The research used a 37 question survey which was distributed on social media, through the Department of Media and Communication at ETSU as well as a public speaking class. There were 232 participants in this study who were 18 or older and used Instagram. Research found that individuals’ self disclose using levels of relationship management, showing off, information sharing and habitual behavior. Future research includes the opportunity to incorporate a sample of participants across different cultures to analyze the differences in self-disclosure styles on Instagram.
Thesis - Open Access
Blackwell, Breyanna Marie, ""To Share or Not to Share:" A Study of an Individual's Self-Representation on Instagram in Accordance with Impression Management Theory" (2017). Electronic Theses and Dissertations. Paper 3257. https://dc.etsu.edu/etd/3257
Copyright by the authors.