Degree Name

MA (Master of Arts)


Communication, Professional

Date of Award


Committee Chair or Co-Chairs

Susan Waters

Committee Members

Stephen Marshall, Kelly Price-Rhea


This research study examined what the motivations and consequences of self-disclosure on Instagram were as well as its correlation with Impression Management Theory. The research used a 37 question survey which was distributed on social media, through the Department of Media and Communication at ETSU as well as a public speaking class. There were 232 participants in this study who were 18 or older and used Instagram. Research found that individuals’ self disclose using levels of relationship management, showing off, information sharing and habitual behavior. Future research includes the opportunity to incorporate a sample of participants across different cultures to analyze the differences in self-disclosure styles on Instagram.

Document Type

Thesis - unrestricted


Copyright by the authors.