MA (Master of Arts)
Date of Award
Committee Chair or Co-Chairs
Patricia A. Cutspec
James J. Mooney, Brian C. Smith
NASCAR has become one of America's fastest growing spectator sports, and corporate sponsors have played an important part in this upsurge in popularity. Race teams, drivers, and sanctioning bodies use the income that sponsors provide to operate at NASCAR events. This study provides an analysis of how corporate sponsorships have changed the way that NASCAR is presented in print journalism. Using Burke's method of indexing, NASCAR-related titles in the New York Times and the Johnson City Press from 1950 to present day are analyzed. The analysis reveals not only a steady increase in the number of NASCAR-related titles, but 4 indices of meaning that are most often used (Specific Races/Locations, NASCAR, Specific Names, and Sponsors) and that organizations should consider before they plan to promote their products using NASCAR.
Thesis - Open Access
Ramey, Wesley Michael, "Exploring Changes in NASCAR-Related Titles in the New York Times and the Johnson City Press." (2008). Electronic Theses and Dissertations. Paper 2015. https://dc.etsu.edu/etd/2015
Copyright by the authors.