MA (Master of Arts)
Date of Award
Committee Chair or Co-Chairs
Joseph Baker, Leslie McCallister
Despite an increase in women’s participation in basketball, equal representation and portrayal of female athletes in comprehensive media coverage remains in question. This study examines the portrayal of femininity and masculinity in sports magazine articles and explores how they may reinforce hegemonic masculinity. A content analysis of Sports Illustrated articles for a full season was performed. Three themes support theories of hegemonic masculinity: comparison to male greats, mentioning male family members, and presence of default assumptions. Additionally, two themes emerged involving the tendency for sports authors to depict athletes in accordance with gender inequality. Overall, the Sports Illustrated articles analyzed provide support for literature about bias in media depictions and representations of female athletes.
Thesis - Open Access
Wilson, Kalah, "Content Analysis of Sports Illustrated Articles Depicting Women's and Men's College Basketball" (2012). Electronic Theses and Dissertations. Paper 1218. https://dc.etsu.edu/etd/1218
Copyright by the authors.