Becoming Bucky consisted of auditions, special events and competitions that were filmed and produced as episodes released on social media throughout the spring 2023 semester. The episodes, which had more than 50,000 views across ETSU’s social media platforms, followed five ETSU students who competed to represent the university as Bucky, ETSU’s beloved mascot.

The five-episode series was conceptualized and produced by the Office of University Marketing and Communications with the help of Student Life and Enrollment. Each episode was released with a multi-channel strategy that included teasers for upcoming episodes and calls-to-action for students and community members to engage with the interactive voting platform, building suspense and anticipation during the competition.

Click on a title below to view a video!