This series contains undergraduate honors theses based on the thesis professor’s department.
If you are an undergraduate student submitting your honors thesis, please click here to access the submission form.
Theses/Dissertations from 2023
Market Analysis and Strategy Formulation for Appalachian Cast Iron, Perry Kate Chumbley
Social Media Marketing Strategies for Small Businesses: A Comprehensive Guide to Success and Growth, Isaac Deel
Branding Strategies in Non-Profit Organizations, Bryson Senter and Bryson Elliott Senter
You Don't Know What You Don't Know: A Collection of Challenge and Acceptance from Women Owned Small Businesses in Johnson City, Tennessee, Nikki VanDusen
Theses/Dissertations from 2022
Exploring Inventory Management's Effects on a Company's Profitability, Mason Frye
Online Atmospherics in Second-hand Retail, Hope Manuel
Theses/Dissertations from 2021
Ethical and Sustainable Cosmetics and Their Importance on Consumer Purchase Behavior, Warda Rawof
Theses/Dissertations from 2019
Beyond the Castle: An Analysis of the Strategic Implications of Disney+, Jordan Sturgill
Theses/Dissertations from 2018
Do Emotionally Intelligent People Express Their Faith at Work? An Empirical Investigation, Catherine G. Shearer
Theses/Dissertations from 2017
College level mentoring for underrepresented populations: Enhancing the transition into the corporate world, Titilayo O. Abiwon
A Theoretical Application of Metaphor Research to the Film Industry, Michael J. Stanton
Theses/Dissertations from 2016
The Indulgence and Restraint Cultural Dimension: A Cross-Cultural Study of Mongolia and the United States, Rentsenkhand Enkh-Amgalan
Cross-Cultural Comparison of Servant Leadership in the United States and Latin America, Ismael Merino
Theses/Dissertations from 2015
Segmentation Marketing: A Case Study on Performance Solutions Group, LLC., Jordan Brian
Scentsational Marketing in Business: A Study of Scent Atmospherics, Jordan Thomas
Theses/Dissertations from 2014
The Johnson City Community Health Center: A Qualitative Analysis of the Center's Strengths, Weaknesses, Opportunities, and Threats in Johnson City, Tennessee, Enrique A. Cruz Enriquez
From Startup to Success: An Entrepreneurial Case Study, Katherine D. Sellers
Theses/Dissertations from 2013
An Analysis of Online Training: Effectiveness, Efficiency, and Implementation Methods in a Corporate Environment., Carter Sandlin
Theses/Dissertations from 2012
Analyzing the effects of brand mascots on social media: Johnson City Power Board case study., Kristopher Caufield
Risk Culture as a Method of Risk Mitigation for the Whitewater Industry ., Jacob M. Henley
Theses/Dissertations from 2010
Entrepreneurial Career Choices Resulting from Influential Factors: Survey of B.B.A. Management and Marketing Alumni., Caitlin Brooke Trent