Degree Name

MA (Master of Arts)

Program

History

Date of Award

5-2016

Committee Chair or Co-Chairs

John Rankin

Committee Members

John Rankin, William Burgess, Daryl Carter

Abstract

Tea is a drink the Western world associates with Britain. Yet at one time tea was new and exotic. After tea was introduced to Britain, tea went through a series of social transformations. The British gradually accepted tea consumption as a sign of gentility and all social classes enjoyed the drink. After 1834, when the East India Company lost their monopoly on the trade with China, a new tea industry began in India and control passed to British entrepreneurs. Faced with difficulty in their efforts to make their industry into a facsimile of Chinese methods, the British reconstituted their tea industry from the ground up. British ingenuity flourished under the guidance of innovators with machines reshaping the industry. As tea became part of British society and industry, an image of tea formed. Advertising brought that image to the public, who accepted the concept of a proper cup of tea.

Document Type

Thesis - Open Access

Copyright

Copyright by the authors.

Included in

History Commons

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