Degree Name

MA (Master of Arts)

Program

Communication, Professional

Date of Award

12-2013

Committee Chair or Co-Chairs

Stephen W. Marshall

Committee Members

Andrew F. Herrmann, Beichen Liang

Abstract

China is one of the largest and most promising markets for new global business ventures. This exploratory research investigates the current news-related themes regarding business in China by comparing news originating from eastern countries to western countries. This study applied agenda-setting and framing theoretical frameworks. A mixed-method approach of both qualitative and quantitative content analyses was used to generate key themes and their related concepts. The results indicate some thematic similarities as well as differences in agenda and news framing between eastern and western news samples. This exploratory study contributes to agenda-setting and framing literature as well as by creating a media agenda benchmark for future agenda-setting studies focused doing business in China.

Document Type

Thesis - Open Access

Copyright

Copyright by the authors.

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