Degree Name

MA (Master of Arts)

Program

Communication, Professional

Date of Award

5-2007

Committee Chair or Co-Chairs

Stephen W. Marshall

Committee Members

Donald Shemwell, James J. Mooney

Abstract

The present exploratory study, framed in agenda-setting theory, analyzes the way European and US newspapers frame racism and ethnocentrism issues, on the background of the 2006 FIFA World Cup. By combining quantitative and qualitative methods, 2 research hypotheses and 9 research questions were explored. The results showed the distribution of articles that used a positive frame and the ones that used a negative frame was relatively equal across geographical regions.

The US media have shown as the most ethnocentric nationality the Spanish, while the European media, the Scottish. There is an agreement across different geographical regions that the French and the German have the most tolerant or anti-discriminatory actions or attitudes. The most prominent theme to describe nationalities’ tolerant attitudes was the power of football to unify peoples and to enhance global understanding. Both the American and the European media described the Argentinean team mostly in terms of athletic skill.

Document Type

Thesis - Open Access

Copyright

Copyright by the authors.

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