Degree Name

MFA (Master of Fine Arts)

Program

Art

Date of Award

12-2007

Committee Chair or Co-Chairs

M. Wayne Dyer

Committee Members

Catherine A. Murray, David B. Dixon

Abstract

As a graphic designer, my goal is to clearly express my clients' message to their intended audience. Based on the diversity of my clients and their products and services, finding a consistent style in my projects might be difficult, although there are usually some typical traits. With examples of my work and dialogue from leaders in the graphic design industry, I intend to point out a common thread that runs through all successful design projects, regardless of the projects' designer, era, or individual design elements (e.g., typography, copywriting, color, layout, imagery). Success comes from graphic design's ability to gain attention and encourage a response.

Document Type

Thesis - Open Access

Copyright

Copyright by the authors.

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