Degree Name

MA (Master of Arts)

Program

Communication, Professional

Date of Award

12-2007

Committee Chair or Co-Chairs

Stephen W. Marshall

Committee Members

Michael McKinney, James J. Mooney

Abstract

This study explores the status of public relations in the fledgling democratic Russian Federation. The purpose was to determine: whether public relations practitioners in Russia practice Grunig and Hunt's (1984) press agentry, public information, two-way asymmetrical, and two-way symmetrical models of public relations; how public relations has contributed to the political and economic transformation in Russia; and how the former communist propaganda has affected contemporary public relations.

Telephone interviews were conducted with 10 Russian public relations practitioners. The findings revealed that the 4 models of public relations are practiced in Russia; communist propaganda affected contemporary public relations; and, the field of public relations contributed to the political and economic transformation. This study adds a Russian perspective to the global theory of public relations and provides practical implications for public relations practitioners that could be the basis for further study concerning typical aspects of public relations in Russia.

Document Type

Thesis - Open Access

Copyright

Copyright by the authors.

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