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Degree Name

MA (Master of Arts)

Program

Kinesiology and Sport Studies

Date of Award

5-2008

Committee Chair or Co-Chairs

T. Jason Davis

Committee Members

Michael W. Ramsey, Keunsu Han, Gary Lhotsky

Abstract

The purpose of this study was to determine if gender inequalities existed during SportsCenter's™ highlight coverage of the 2007 Wimbledon Tennis Tournament. The morning episode of the Entertainment Sports Programming Network (ESPN) television show SportsCenter™ was videotaped daily during the Wimbledon Tennis Tournament. Variables analyzed included total highlight time and average time per highlight, total number of highlights, highlights in the introduction to SportsCenter™, highlights previewed preceding commercial, when each highlight occurred, and name gender marking. Statistical significances were seen in first name only (t=2.76, p=0.05) and last name only (t=1.81, p=0.04) name gender marking and highlights occurring in second third (t=2.48, p=0.01) of SportsCenter™. Current literature supports current study's results in that male participants received quantitatively greater highlight coverage, more highlights in the second third of SportsCenter™, and were referred to by their last name while female participants were referred to by their first name.

Document Type

Thesis - Campus Only

Copyright

Copyright by the authors.

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