Degree Name

MA (Master of Arts)

Program

Sociology

Date of Award

5-2012

Committee Chair or Co-Chairs

Martha Copp

Committee Members

Joseph Baker, Leslie McCallister

Abstract

Despite an increase in women’s participation in basketball, equal representation and portrayal of female athletes in comprehensive media coverage remains in question. This study examines the portrayal of femininity and masculinity in sports magazine articles and explores how they may reinforce hegemonic masculinity. A content analysis of Sports Illustrated articles for a full season was performed. Three themes support theories of hegemonic masculinity: comparison to male greats, mentioning male family members, and presence of default assumptions. Additionally, two themes emerged involving the tendency for sports authors to depict athletes in accordance with gender inequality. Overall, the Sports Illustrated articles analyzed provide support for literature about bias in media depictions and representations of female athletes.

Document Type

Thesis - Open Access

Copyright

Copyright by the authors.

Available for download on Monday, October 01, 2018

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